Thursday, September 16, 2021
Home Fashion The high street in Australia is now

The high street in Australia is now

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Since we last spoke, I turned 21 (a few weeks ago), bought a really cute pair of ankle boots (my old ones tragically started disintegrating on the inside – yuck!), had a horrible case of the stomach flu, and finished up a semester of school. I hope you have all been well!

I have been super busy, but I thought I would pop by and say hello. I also thought I would show you the shirt I just ordered on Amazon. USD 13.65 (youth XL = cheaper than adult small any day) and positively galactic! Rawr! It is also by the company who does the three wolf shirts, which I find amusing.

A fashion brand that wins not on fashion, but on logistics. It is no real surprise that they could come in and sweep the Australian fashion scene like a gargantuan broom; nor is it really a surprise that, with Zaras first stores only now opening in Australia, our retail scene turned out to be just dust for the sweeping.  To much of the world both Zara and Mango (MNG as the latter is known in Australia) are just two high-street stores that loom over virtually every street corner. And in those cities of saturation one might consider that theres no competition: like Zaras 8 million+ Facebook fans to Mangos sub-2 million, the former simply overshadows the latter. But what about those places in which Zara presence hasnt yet been felt?

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