Social Media is Changing the Face of the Beauty Industry


A new study conducted by Dove revealed about 82% of women believe social media is influencing how we define beauty today.

Dove conducted a similar study 10 years ago and found only 23% of women believed they could control their view of beauty. Since then, that percentage has more than tripled.

Thanks to social media platforms like Facebook, Instagram and SnapChat women between the ages of 18 and 64 are online posting images, pictures of themselves which is influencing how women see themselves today.

“We are seeing women take more control over their definition of beauty than ever before. In fact, they feel like they are responsible for defining their view of beauty,” – Jess Weiner, Dove’s global self-esteem ambassador.

The advent of Selfie’s has further made it more pronounced,clearly social media is influencing how women see themselves today, as a lot of women and girls who are engaged in a lot of social platforms are bombarded with a lot of different messages around beauty.